Many businesses turn to online reputation management tools when struggling with these critical challenges:
- Keeping track of your brand across platforms: Your brand appears on many websites—search engines, review portals, industry-specific sites and more. Without the right tools, you’ll miss reputation threats until it’s too late to prevent damage.
- Responding quickly when it matters: When negative content appears, you need to act fast. But crafting the right response and implementing damage control takes precious time you can’t afford to waste.
- Turning data into insights: You know monitoring your online reputation is crucial, but making sense of all that data is another story. Without clear insights, you can’t make the improvements that drive real change.
The right online reputation management tool solves these challenges by bringing everything into one place. You’ll spot potential issues early, respond faster, and make smarter decisions about your online presence.
In this guide, we’ll explore the key features and user reviews of top online reputation management tools to help you make an informed choice.
Note: Customer Alliance is our own online reputation management tool that has helped thousands of businesses take control of their online reputation over the past 10+ years. See how easy reputation management can be—book a 15-minute intro call today.
Best online reputation management tools
- 1. Customer Alliance
- Talk to us about your online reputation
- 2. Reputation
- 3. BirdEye
- 4. GatherUp
- 5. Yext
- 6. Trustpilot
- 7. ReviewTrackers
- 8. Mention
- 9. Chatmeter
- Best online reputation management tools at a glance
- Conclusion: Choosing the right online reputation management software
1. Customer Alliance
Best reputation management software for hospitality
Customer Alliance is an online reputation management platform that helps you monitor and manage your digital presence without the complexity. Our software works for businesses of all sizes, from single locations to international brands.
At Customer Alliance, we’ve developed powerful features so you can:
- Track and respond to reviews efficiently: Get all your reviews in one feed, see what still needs a reply, and respond directly from your dashboard. Let AI help write your responses, and even choose which review sites get priority to build a stronger presence where it counts
- Measure and understand your online reputation: See how you’re performing across review sites, compare scores with competitors, and spot trends in your feedback.
We’ll discuss each feature in detail below.
Track and respond to reviews efficiently (review feed, AI replies, review monitoring, and distribution)
Managing your brand’s online reputation is challenging when feedback is scattered across multiple platforms. From Google Reviews to industry-specific sites, staying on top of what people are saying about your brand—and responding to it quickly—can feel impossible. That’s why we built these features to help you take control.
Review Stream
Get all your online reviews in a single, easy-to-manage feed. Instead of wasting time checking multiple platforms each day, you’ll see every new review instantly in one place—never miss important feedback again.
Smart filters help you zero in on specific time periods, rating ranges, or keywords, so you can focus on the feedback that matters most.
Save hours by responding to reviews from Google, Booking.com, Expedia, Hotels.com, and HolidayCheck directly from your dashboard. No more logging into multiple platforms or losing track of which reviews you’ve answered.
For other platforms, quickly copy your response and get taken straight to the review portal with just one click. You can also translate reviews to your language or share important feedback with your team through internal notes.
AI Reply Assistant
Generate unique, professional responses to reviews with just one click. When negative reviews need urgent attention, you can craft a thoughtful response in seconds rather than spending precious time writing from scratch. Our AI analyses the reviewer’s sentiment and key points to create responses that address specific feedback, helping you maintain meaningful engagement with your audience.
The assistant works in multiple languages, so you can respond confidently to reviews from around the world. Every AI-generated response appears in an editable format, letting you review and add your personal touch before posting. It’s the perfect balance of speed and authenticity in managing your online reputation.
Reply Rate Dashboard
Keep track of how well you’re engaging with your audience across all review platforms. Spot gaps in your response strategy immediately—no more wondering if you’ve missed critical reviews or let response times slip on any platform. See your response rates for each platform, track how quickly you handle positive versus negative reviews, and monitor your reply performance over time.
The dashboard also shows you which reviews can be replied to directly, helping you prioritize your responses and maintain consistently high engagement rates across every platform that matters to your brand.
Automated review invitations
Take control of your online reputation by proactively gathering reviews—rather than hoping customers remember to leave feedback. Set up automatic review invitations that encourage customers to share their experiences online, sending them via email at exactly the right moment.
A steady stream of fresh reviews shows potential customers that you’re actively engaging with your audience and consistently delivering good service. The invitations work quietly in the background, sending themselves automatically so you don’t have to lift a finger.
Businesses using Customer alliance typically see a 30% increase in online reviews year on year—which means better visibility in search results, more social proof for potential customers, and a more accurate picture of your brand online.
Review Distribution
Take charge of where your reviews appear by setting custom percentages for each platform. Instead of letting reviews scatter randomly across the internet, you can strategically direct them where they’ll have the most impact. For example, send 50% of review invitations to Google and 50% to TripAdvisor, helping you build a strong presence where it matters most.
By spreading your reviews strategically across platforms, you’ll reach more potential customers and build trust with a wider audience.
Measure and understand your online reputation (performance dashboards, competitor tracking, and text analytics)
Understanding your online reputation isn’t just about collecting reviews. It’s about seeing the complete picture—knowing exactly how you’re performing, where you stand against competitors, and what people really think about your business.
When your brand appears across multiple platforms and review sites, making sense of all this feedback can feel impossible. You need clear metrics that show you what’s working, what isn’t, and where to focus your efforts. That’s why we built these features to turn complex reputation data into clear, actionable insights.
My KPIs dashboard
Create your perfect overview by choosing exactly which reputation metrics matter most to your business. Add custom KPI tiles to track everything from overall rating trends to response times.
Adjust timeframes and benchmarks to spot trends and track your progress. With detailed breakdowns available for different platforms and locations, you’ll always know exactly where your online reputation stands—and where it needs attention.
This personalized dashboard puts the metrics that matter most to you front and center, helping you make faster, more informed decisions about your reputation management strategy.
Performance by Source Dashboard
Track how your reputation is evolving across every review platform that matters to your business. See your scores broken down by each site, compare trends over time, and identify which platforms need more attention.
Whether you want to check monthly performance changes, spot growing review volumes, or compare ratings across different sites, everything is available at a glance. Need to share the data with your team? Export any view to CSV, Excel, or PNG with just one click.
Competitors Dashboard
See exactly how your online reputation stacks up against your competitors. Compare your review scores and volume across different platforms, track performance trends over time, and spot opportunities to improve your market position.
Get detailed insights into how you measure up:
- Compare your average ratings against competitor scores
- Track review volumes to gauge relative visibility
- See performance trends over time with monthly, quarterly, or yearly views
- Break down performance by review platform to identify where you lead or lag
The dashboard makes competitive analysis simple—select the competitors you want to track, choose your timeframe, and get clear visuals that show exactly where you stand in your market.
Text Analytics
Turn thousands of reviews into clear insights about your brand’s reputation. Our text analysis tools identify the most common topics people mention and show you exactly what’s helping—or hurting—your online image.
Spot trends in what reviewers are talking about and how they feel about each topic. This helps you identify exactly what’s driving positive reviews and catch potential reputation issues early, before they become bigger problems.
Instead of reading through countless reviews, you’ll see patterns emerge automatically. Know immediately which aspects of your business consistently earn praise and which areas need attention to protect your online reputation.
Our online reviews
With a rating of 4.6 out of 5 stars from verified customer reviews, two themes consistently stand out about Customer Alliance:
- How easy it is to use the platform
- The quality of our customer support
Here’s what our customers are saying:
All your reviews in one place
Simple and intuitive
Proven results
Expert support when you need it
Our in-house support team responds to most queries within 4 hours, with full resolution typically within 7 hours. Whether you reach out through our platform or via email, you’ll get expert help from people who understand reputation management. Larger companies also benefit from a dedicated Customer Success Manager who helps refine your reputation management strategy.
Talk to us about your online reputation
Claim your free 15-minute discovery call with one of our reputation management experts. No presentations, no sales pitch—just a valuable conversation about your challenges and whether Customer Alliance could help solve them.
2. Reputation
Enterprise online reputation management solution
Reputation offers a comprehensive enterprise-level platform for managing all aspects of your online presence. Their solution is well-suited for multi-location businesses and large organisations needing extensive brand monitoring capabilities.
Key features:
- Reviews and Review Booster: Request, respond to, and analyse reviews across all locations from a single platform
- Insights: AI-powered analysis of customer feedback across all channels, with customisable dashboards and automated reporting
- Business Listings: Control your business information across multiple platforms while optimising for local SEO
- Social Suite: Manage social content, track competitor mentions, and monitor brand sentiment across social channels
- Competitive intelligence: Track competitor performance from brand level down to individual locations
The platform stands out for its enterprise-focused features like department-level tracking, multi-location management, and extensive competitive analysis tools. However, smaller businesses might find the platform more complex than they need.
3. BirdEye
AI-powered reputation monitoring software
BirdEye offers an AI-powered reputation management platform designed for multi-location businesses. The platform is particularly strong in review generation and management, with advanced AI features for analyzing and responding to customer feedback.
Key features:
- Review AI: Automatically generate and monitor reviews, craft AI-powered responses, and analyze customer sentiment
- Review Generation Campaigns: Send automated review requests through CRM integration to help improve Google rankings
- Review Monitoring: Track reviews across 200+ sites from a single dashboard
- AI-Assisted Replies: Generate human-like responses in multiple languages with one click
- Reputation Score: Get a complete view of online reputation across locations with analysis of ratings, review counts, and responses
- Competitive Benchmarking: Monitor competitors’ reviews across locations and get actionable insights for improvement
- Listings AI: Manage and optimize business profiles on Google, Apple, Facebook, and Bing
The platform stands out for its extensive use of AI throughout all features and its focus on multi-location businesses. While comprehensive, it might be more than needed for single-location businesses.
4. GatherUp
Review management platform for customer experience optimisation
GatherUp focuses on helping businesses build their online reputation through a comprehensive approach to collecting, understanding, and engaging with customer feedback.
Key features:
- Review Collection: Generate reviews through email and SMS requests, with automated follow-ups to maximise response rates
- Review Monitoring: Track feedback across 100+ review sites, including unique coverage of Google Q&A, Facebook, Yelp, and other platforms
- AI-Generated Insights: Convert review data into actionable insights, with auto-tagging to identify common themes
- SmartReply and AutoReply: Generate customised, human-sounding responses to reviews, with special handling for positive and negative feedback
- Performance Reporting: Track reputation metrics in real-time with customisable reports
- Review Marketing: Display reviews on your website with customisable widgets and turn reviews into social media content
The platform stands out for its comprehensive monitoring capabilities and AI-powered response tools. It’s particularly suited for businesses needing to monitor and manage reviews across a wide range of platforms, including specialised sites like Glassdoor and OpenTable.
5. Yext
Online reputation management solution for local SEO
Yext provides a comprehensive reputation management solution as part of their broader digital presence platform. Their approach focuses heavily on using customer feedback to improve search visibility and overall online presence.
Key features:
- Review Monitoring: Track reviews across multiple platforms through direct API integrations, with real-time notifications and advanced filtering options
- Review Response: Create personalised responses using dynamic building blocks rather than templates, with mobile response capabilities and approval workflows
- Review Generation: Send customisable email and SMS review invitations, with tools to manage both first-party and third-party reviews
- Sentiment Analysis: Use natural language processing to analyse review content and assign sentiment scores, helping identify trends in customer feedback
- Competitive Intelligence: Track up to five local competitors’ ratings and monitor how you compare in search results
- Search Performance: Leverage review content to improve local search rankings and visibility
The platform stands out for its integration of reputation management with search optimisation. It’s particularly suited for businesses focused on improving their local search visibility through better review management.
6. Trustpilot
Review management software for e-commerce trust-building
Trustpilot specialises in helping businesses build and manage their online reputation through verified customer reviews. Their platform emphasises authenticity and trust-building, with tools designed to collect, manage, and leverage customer feedback effectively.
Key features:
- Review Collection: Automate the review gathering process to build a steady stream of authentic feedback, helping create a more accurate online reputation
- AI-assisted Review Responses: Protect your reputation by responding quickly and professionally to reviews with AI-generated suggestions that match your brand voice
- Review Insights: Monitor and analyze customer sentiment with AI-powered tools that identify trends and topics in your reviews, helping you spot reputation risks early
- TrustScore Forecast: Predict future reputation trends and understand how current review patterns could impact your TrustScore
- Review Marketing: Strengthen your online presence by showcasing verified reviews through website widgets, co-branded ads, and social media content
- Platform Safeguards: Maintain reputation integrity with 24/7 fraud detection software and a dedicated Content Integrity Team that investigates suspicious reviews
The platform excels at helping businesses build credibility through verified reviews, though it’s limited to managing reviews within the Trustpilot ecosystem rather than across multiple review sites. It’s particularly valuable for businesses focused on building consumer trust through transparent feedback.
7. ReviewTrackers
Online review management software for local businesses
ReviewTrackers is an online reputation management software focused on leveraging customer reviews to build and maintain a positive brand reputation. Their review management platform specialises in local search visibility and customer engagement.
Key features:
- Review Monitoring: Aggregate and monitor reviews from major directories that drive revenue to track how your business is mentioned online
- Review Generation: Request and capture customer reviews through automated campaigns with direct integrations to different review websites
- Smart Response: Use AI-powered tools to respond to customer reviews efficiently while maintaining brand voice
- Social Media Integration: Monitor and manage both reviews and social media mentions through Hootsuite integration
- Team Performance Tools: Track response rates and team metrics to improve customer engagement
- Analytics and reporting: Generate insights about your online reputation to drive business improvements and ROI
The platform stands out for its focus on local business reputation management and integration with social media platforms. It’s particularly valuable for businesses looking to improve their local search visibility through better review management while maintaining consistent customer engagement across review sites and social channels.
8. Mention
Brand monitoring across a wide range of online sources
Mention is an online reputation monitoring software that specializes in tracking brand mentions across over a billion online sources. Their platform focuses on social media monitoring and broader online presence management.
Key features:
- Real-time Monitoring: Track online mentions across websites, social media platforms, and review websites, with the ability to fetch historical data up to two years back
- Smart Filtering: Use AI-powered tools that help filter relevant mentions and provide daily summaries of important content
- Sentiment Analysis: Analyse the sentiment behind each mention to better understand brand perception
- Competitive Analysis: Monitor and compare your performance against competitors, tracking share of voice and market trends
- Social Media Management: Maintain brand presence through integrated social media publishing and monitoring tools
- Performance Analytics: Generate detailed reports to track trends and measure the success of your monitoring efforts
The platform stands out for its comprehensive monitoring capabilities across a vast range of online sources, from social media to news sites and forums. It’s particularly suited for businesses needing to track their brand mentions across multiple channels while managing their social media presence.
9. Chatmeter
AI-powered reputation monitoring software for multi-location businesses
Chatmeter is an online reputation management software designed specifically for multi-location businesses. Their platform stands out for its AI-powered approach to analyzing customer feedback across all channels and locations.
Key features:
- Pulse AI: Use AI to analyse customer reviews, social posts, and other online mentions to understand sentiment and identify potential risks or issues before they escalate
- Response Management: Generate responses to reviews in multiple languages, using AI or templates while maintaining brand consistency
- Listings Management: Maintain accurate online listings across 140+ business directories with direct API partnerships to major platforms including Apple Maps
- Social Media Management: Create and schedule content across social media platforms with AI-assisted content generation and engagement tracking
- Local SEO Tools: Track your Local Brand Visibility (LBV) score to measure online presence and compare against competitors
- Risk Monitoring: Get immediate alerts about critical mentions involving safety, harassment, or other potential crises
The platform stands out for its comprehensive approach to managing online reputation across multiple locations, with particular strength in local SEO and risk monitoring. It’s especially suited for multi-location businesses needing to understand and manage customer feedback at both local and brand levels.
Best online reputation management tools at a glance
| Platform | Best suited for | Key strength |
| Customer Alliance | Hospitality businesses, healthcare providers, and automotive companies that prioritise review management over social media presence | Specialised review management with direct integrations to key booking platforms |
| Reputation | Large enterprise businesses needing comprehensive social media and review management across multiple locations and departments | Enterprise-level reputation management with department tracking |
| BirdEye | Multi-location businesses wanting integrated social media and review management with AI automation | Advanced AI features across all aspects of reputation management |
| GatherUp | Local businesses focused on review management rather than social media | Strong review monitoring across specialised industry sites |
| Yext | Multi-location retail and service businesses wanting to combine reputation management with local SEO | Integration of reputation management with search optimisation |
| Trustpilot | E-commerce businesses looking to build consumer trust through verified reviews | Verified review platform with strong fraud prevention |
| ReviewTrackers | Local businesses wanting to combine review management with social media through Hootsuite | Local search optimisation and review management |
| Mention | Brand-focused companies prioritising social media and web monitoring | Comprehensive brand mention monitoring across platforms |
| Chatmeter | Multi-location businesses needing both social media management and review monitoring | AI-powered risk monitoring and local SEO optimisation |
Note: Customer Alliance is our own online reputation management tool that has helped thousands of businesses take control of their online reputation over the past 10+ years. See how easy reputation management can be—book a 15-minute intro call today.
Conclusion: Choosing the right online reputation management software
Choosing the right online reputation management software can transform how businesses shape their digital presence. As we’ve explored, these powerful tools help organizations take control of their online reputation effectively through comprehensive monitoring and management capabilities. Whether you’re looking to enhance online visibility, track mentions of your brand, or maintain a positive online presence, today’s software solutions offer sophisticated features to meet these needs.
The best online reputation management software allows businesses to not only monitor reviews and ratings but also identify crucial areas for improvement. From small and medium enterprises to global brands, these tools can help you streamline their approach to online reputation management while ensuring their business listings across platforms remain accurate and up-to-date.
What sets modern reputation management software apart is how it automatically consolidates feedback across channels. This allows businesses to encourage customers to review your products and services more effectively while maintaining a cohesive experience management strategy. Many platforms offer a free trial period, giving you the opportunity to use the software and evaluate its impact before making a long-term commitment.
When selecting from the top online reputation management software options, consider how each platform provides tools that align with your specific needs. The right solution should enhance your ability to build and maintain a positive online presence while offering clear insights into customer sentiment and competitive positioning.
Remember, managing your digital reputation isn’t just about damage control—it’s about proactively building trust and credibility in an increasingly online world. By using these sophisticated tools, businesses can transform customer feedback into valuable insights that drive improvement and growth.
