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Customer Satisfaction Metrics Explained: Customer Effort Score (CES)

Satisfied customers are central to the success of any business. But with different channels, touchpoints and complex customer journeys to keep track of, it’s not always easy to know how well you are doing. Customer satisfaction metrics are the best way to track your performance, giving you concrete numbers to…

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Achieve Guest Satisfaction (Every Time!) in 7 Simple Steps

The guest experience is a common topic amongst today’s hoteliers and travel professionals. But let’s not forget the importance of guest satisfaction. Happy guests reflect not only their experience in your establishment but also how well your staff and services have performed.  As a key differentiator between hotels, guest satisfaction…